Tudor sits in an awkwardly attractive place between tool-watch value, Rolex proximity and enthusiast credibility. This is a personal look at the bargains, milestones and questionable decisions that make the brand difficult to ignore.

Let's just get the elephant in the room poached and the tusks removed (that's a joke, I abhor such behaviour), The Rolex 2026 offerings are all pretty lame. The Tudor newboys, however, are not. Well, mostly they are not. The Black Bay 54 in blue is very nice, the Royal is just ok and the Black Bay 58 (regular and GMT) are the same old. It's the Monarch and BB 58 Ceramic that are the winners up in here. Image: Tudorwatch.com It's the same case as the old Black Bay Ceramic